PHYNYX Deep Dive — agency analytics
A deeper lens on the agency's own performance: portfolio P&L, cohort retention, revenue concentration, churn analysis, capacity planning, forecasting, benchmarking, and growth recommendations. Always agency-scoped — never client campaign data.
Placeholder figures — agency financials need a PHYNYX-internal source to go live
Revenue, retention, margin & portfolio health — the agency's own numbers, not client campaign stats.
$184.5K
Retainers + management fees
+6.2%$1.2M
Total client ad spend controlled
+9.1%$3,618
MRR ÷ active clients
+2.4%58%
Revenue − media − delivery labor
+1.8pts51
Currently managed
+3 net+3
New − churned this month
+5 new / −2 churn3.9%
Lost this period
−0.6pts34%
Top 10 clients as % of MRR
stableRevenue by niche
Client health distribution
38 healthy · 8 at-risk · 3 paused · 2 churned this quarter
Cohort retention
| Cohort | Started | Retained | Rate |
|---|---|---|---|
| Q1 2025 | 9 | 7 | 78% |
| Q2 2025 | 11 | 9 | 82% |
| Q3 2025 | 13 | 11 | 85% |
| Q4 2025 | 15 | 14 | 93% |
New business pipeline
Win rate 43% · avg deal $3,800
Showing placeholder figures · agency financials (revenue, margin, churn, pipeline) need a PHYNYX-internal source to go live.
Monthly view · media cost is pass-through, not a PHYNYX expense.
Industry ranges sourced from category benchmarks · placeholder until a benchmark source is connected.
Recommendation: standardize med-spa creative templates to cut delivery hours and lift that niche's margin toward the Regen benchmark.
Base case assumes current net-growth and stable ARPC. Win-rate lift is the highest-leverage lever.
Heuristic analysis of the portfolio — strengths, watch items, and risks with a concrete next action for each.
Top 10 clients = 34% of MRR — moderate concentration risk
Revenue concentrationNo single client exceeds 6% of MRR, which is healthy. But the top decile collectively drives a third of revenue; losing two of them would cut MRR ~7%.
→ Diversify new-business focus toward mid-market niches (TRT, med spa) to dilute the top decile below 30% over the next two quarters.
Churn concentrated in first 90 days
Churn analysisBoth churned clients this quarter were onboarded <90 days ago. Q4 cohort retention (93%) is strong, but early-stage churn drags blended lifetime retention.
→ Add a 30/60/90-day onboarding check-in cadence and a 'first campaign live within 14 days' SLA to protect early-stage retention.
Regenerative is the most profitable niche to service
Niche profitabilityRegen clients average $4,267 MRR with the lowest delivery hours per account — the best margin per client in the portfolio.
→ Prioritize Regen in outbound and case studies; it carries the strongest unit economics and should be the growth lever.
Account managers at 71% utilization — headroom for ~6 more clients
Capacity planningCurrent AM load averages 8.5 accounts per manager against a 12-account ceiling. No one is over capacity.
→ Hold hiring until utilization crosses 85% (~6 net new clients). Re-evaluate at that point rather than hiring ahead of demand.
MRR on pace for $201K by end of quarter at current net-growth
ForecastingAt +3 net clients/month and stable ARPC, MRR projects to ~$201K. A 10% lift in win rate would add ~$11K.
→ Focus on win-rate lift (proposal→close) — it's the highest-leverage variable in the forecast and cheaper than adding pipeline volume.
Heuristic review — not a prediction. Will be upgraded to a dedicated agent per your AI expert's build.